INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS
By: Clow,Kenneth E.
Contributor(s): Baack,Donald.
Material type:
BookPublisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Edition: 2nd.Description: xxvii,538.ISBN: 8120324501.Subject(s): Communication In Marketing | AdvertisingDDC classification: 659.1 | C626I2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 659.1 C626I2 (Browse shelf) | Available | A147188 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.924 C625 CONSTRUCTION PROJECT MANAGEMENT | 658.927 K845M MAFATLAL TEXTILES | 659.1 Aa41a2 ADVERTISING MANAGEMENT | 659.1 C626I2 INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS | 659.1 D629 A3 ADVERTISING | 659.1 D922a2 ADVERTISING | 659.1 H169P PLANNING FOR POWER ADVERTISING |
With Cd-Rom
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