MARKET SEGMENTATION
By: Mcdonald,Malcolm.
Contributor(s): Dunbar,Ian.
Material type:
BookPublisher: Palgrave, Hampshire 1998Edition: 2nd.Description: xxiii,376.ISBN: 033373369X.Subject(s): Marketing Research | Market SegmentationDDC classification: 658.83 | M145M2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 M145M2 (Browse shelf) | Available | A137595 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.83 L469 Leading edge marketing research | 658.83 L528M MARKETING RESEARCH | 658.83 L628M2 MARKETING RESEARCH | 658.83 M145M2 MARKET SEGMENTATION | 658.83 M338Q QUALITATIVE MARKET RESEARCH | 658.83 M341 Marketing research | 658.83 M341d5 MARKETING RESEARCH |
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