HANDBOOK OF MARKETING
By: Weitz,Barton.
Contributor(s): Wensley,Robin.
Material type:
BookPublisher: Sage Publications, New Delhi 2006Description: xxii,582.ISBN: 1412921201.Subject(s): MarketingDDC classification: 658.8 | H191
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 H191 (Browse shelf) | Book Request | Available | A155750 |
Total holds: 0
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| 658.8 G464p PLANNED MARKETING | 658.8 G86b BASIC PROBLEMS IN MARKETING MANAGEMENT | 658.8 H127P PRACTICAL GUIDE TO MARKETING | 658.8 H191 HANDBOOK OF MARKETING | 658.8 H198m4 MARKETING | 658.8 H365c CHANGING PATTERNS IN MARKETING | 658.8 H396m Motivation research |
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