MARKETING MODELS
By: Lilien,Gary L.,Kotler,Philip.
Contributor(s): Moorthy,K. Sridhar.
Material type:
BookPublisher: Prentice Hall Of India Pvt. Ltd., New Delhi 1992Description: xv,803.ISBN: 8120314751.Subject(s): Marketin -- ManagementDDC classification: 658.8 | L628M
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 L628M (Browse shelf) | Available | A147320 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 K96M2 MANAGING INDIAN BRANDS | 658.8 L165e6 Essentials of marketing | 658.8 L165M7 MARKETING | 658.8 L628M MARKETING MODELS | 658.8 L821M MARKETING THAT WORKS | 658.8 L944P PRINCIPLES OF SERVICE MARKETING AND MANAGEMENT | 658.8 L944S4 SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY |
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