000 -LEADER |
fixed length control field |
00459pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b1992 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8120314751 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
L628M |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lilien,Gary L.,Kotler,Philip |
245 1# - TITLE STATEMENT |
Title |
MARKETING MODELS |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
|
Name of publisher, distributor, etc. |
Prentice Hall Of India Pvt. Ltd., New Delhi |
Date of publication, distribution, etc. |
1992 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv,803 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketin -- Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Moorthy,K. Sridhar |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A147320 C |