SERVICES MARKETING
By: Zeithaml,Valarie A.
Contributor(s): Bitner,Mary Jo.
Material type:
BookPublisher: Irwin/Mcgraw-Hill, Boston 2000Edition: 2nd.Description: xviii,620.ISBN: 0072312211.Subject(s): Service Industries -- Marketing | Customer Service | MarketingDDC classification: 658.8 | Z37S2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 Z37S2 (Browse shelf) | Available | A147238 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 SH59H HANDBOOK OF RELATIONSHIP MARKETING | 658.8 T249R ROMANCING THE CUSTOMER | 658.8 W433m MARKETING | 658.8 Z37S2 SERVICES MARKETING | 658.8 Z64M7 MARKETING | 658.8 Zal4m MARKETING | 658.8 Zo71m MARKETING MANAGEMENT |
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