ANALYSIS FOR STRATEGIC MARKETING
By: Rao, Vithala R.
Contributor(s): Steckel, Joel H.
Material type:
BookPublisher: Singapore Addison Wesley Longman c1998Description: xiii, 514p.ISBN: 0321001982.Subject(s): MarketingDDC classification: 658.802 | R18a
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 R18a (Browse shelf) | Book Request | Available | A135608 |
Total holds: 0
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| 658.802 M341 Marketing strategy [6 vol.] | 658.802 P241A AUDITING MARKETS, PRODUCTS, AND MARKETING PLANS | 658.802 R14a Ascending the value spiral | 658.802 R18a ANALYSIS FOR STRATEGIC MARKETING | 658.802 V425M MARKETING COMMUNICATION | 658.802 W695m MANAGEMENT OF MARKETING | 658.8020285 L628M2 MARKETING ENGINEERING |
Includes Bibliographical References And Index.
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