HANDBOOK OF RELATIONSHIP MARKETING
By: Sheth,Jagdish N.
Contributor(s): Parvatiyar,Atul.
Material type:
BookPublisher: Response Books, New Delhi c2000Description: 660.ISBN: 8178291045.Subject(s): MarketingDDC classification: 658.8 | SH59H
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 SH59H (Browse shelf) | Available | A137797 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 Se69 Service marketing [4 vol.] | 658.8 Se69 Service marketing [4 vol.] | 658.8 SH 23M MARKET RESEARCH | 658.8 SH59H HANDBOOK OF RELATIONSHIP MARKETING | 658.8 T249R ROMANCING THE CUSTOMER | 658.8 W433m MARKETING | 658.8 Z37S2 SERVICES MARKETING |
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