FOUNDATIONS OF MARKETING THEORY
By: Hunt,Shelby D.
Material type:
BookPublisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Description: xv,323.ISBN: 8120322401.Subject(s): MarketingDDC classification: 658.8001 | H919F
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8001 H919F (Browse shelf) | Available | A147179 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 Z64M7 MARKETING | 658.8 Zal4m MARKETING | 658.8 Zo71m MARKETING MANAGEMENT | 658.8001 H919F FOUNDATIONS OF MARKETING THEORY | 658.8001 M341t2 Marketing theory | 658.80015 K162i Inductive fuzzy classification in marketing analytics | 658.8001519535 H191 Handbook of partial least squares |
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