CONVERGENCE MARKETING
By: Wind,Yoram (Jerry).
Contributor(s): Mahajan,Vijay.
Material type:
BookPublisher: Prentice Hall, New Jersey 2002Description: xxviii,336.ISBN: 0130650757.Subject(s): Marketing ResearchDDC classification: 658.8343 | W722C
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8343 W722C (Browse shelf) | Available | A137782 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8343 P274w Wired to care | 658.8343 R126c Choice-Based conjoint analysis | 658.8343 ST18H HUB CULTURE | 658.8343 W722C CONVERGENCE MARKETING | 658.835 H519O THE OUTSOURCING DILEMMA | 658.835 T822m MARKETING RESEARCH | 658.83973 C766o ON KNOWING THE CONSUMER |
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