658.8343 / W722C
Wind,Yoram (Jerry)
CONVERGENCE MARKETING / STRATEGIES FOR REACHING THE NEW HYBRID CONSUMER .- Prentice Hall, New Jersey, 2002 .- xxviii,336 .
ISBN: 0130650757
Subject Headings:
Marketing Research;
Author Added Entry:
Mahajan,Vijay;
Copy Details:
Acc. No.: A137782, Full Call No.: 658.8343 W722C, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Wind,Yoram (Jerry)
CONVERGENCE MARKETING / STRATEGIES FOR REACHING THE NEW HYBRID CONSUMER .- Prentice Hall, New Jersey, 2002 .- xxviii,336 .
ISBN: 0130650757
Subject Headings:
Marketing Research;
Author Added Entry:
Mahajan,Vijay;
Copy Details:
Acc. No.: A137782, Full Call No.: 658.8343 W722C, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------