BRAND MANNERS
By: Pringle,Hamish.
Contributor(s): Gordon,William.
Material type:
BookPublisher: John Wiley, Chichester 2001Description: ix,314.ISBN: 0470856106.Subject(s): Marketing | Brand Name ProductsDDC classification: 658.827 | P936B
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 P936B (Browse shelf) | Available | A144600 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.827 H742c Cultural strategy | 658.827 K587 DEVELOPING NEW BRANDS | 658.827 K848B B2B BRAND MANAGEMENT | 658.827 P936B BRAND MANNERS | 658.827 R526M THE MAKING OF A NAME | 658.827 R959b Beating low cost competition | 658.827 SE55B BRAND POSITIONING |
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