RESEARCH TRADITIONS IN MARKETING
By: Gilles Laurent,Bernard Pras.
Contributor(s): Pras,Bernard.
Material type:
BookPublisher: Kluwer Academic / Plenum Publishers, New York 1994Description: xxii,442.ISBN: 0792393880.Subject(s): Marketing Research -- Congress | Marketing Research -- Europe -- Congress | Marketing Research -- United State -- CongressDDC classification: 658.83 | R311
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 R311 (Browse shelf) | Book Request | Available | A136693 |
Total holds: 0
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| 658.83 M341 MARKETING RESEARCH | 658.83 M389p PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES | 658.83 M992c CONSUMER BEHAVIOR AND MARKETING MANAGEMENT | 658.83 R311 RESEARCH TRADITIONS IN MARKETING | 658.83 R311n NEW RESEARCH IN MARKETING | 658.83 R494 RISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR | 658.83 Se75r RESEARCH METHODS IN MARKETING AND MANAGEMENT |
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