STRATEGIC ADVERTISING MANAGEMENT
By: Percy,Larry,Rossiter,John R.
Contributor(s): Elliott,Richard.
Material type:
BookPublisher: Oxford Univ. Pr., New York 2001Description: xxi,288.ISBN: 0198782322.Subject(s): Advertising | ManagementDDC classification: 659.1 | P412S
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 659.1 P412S (Browse shelf) | Available | A137080 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 659.1 H169P PLANNING FOR POWER ADVERTISING | 659.1 J718U ULTIMATE SECRETS OF ADVERTISING | 659.1 L23a Advertising by design | 659.1 P412S STRATEGIC ADVERTISING MANAGEMENT | 659.1 W555a Advertising | 659.10184 R18q QUANTITATIVE THEORIES IN ADVERTISING | 659.1019 SU84A2 ADVERTISING AND THE MIND OF THE CONSUMER |
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