HANDBOOK OF MARKETING AND SOCIETY
By: Paul N Bloom,Gregory T Gundlach.
Contributor(s): Gundlach,Gregory T.
Material type:
BookPublisher: Sage Publications, Thousand Oaks c2001Description: xxii,543.ISBN: 0761916261.Subject(s): Scoial MarketingDDC classification: 658.802 | B623H
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 B623H (Browse shelf) | Book Request | Available | A137658 |
Total holds: 0
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| 658.8018 M341m MODELS, MEASUREMENT AND MARKETING | 658.80186 B814p4 PROBLEMS IN MARKETING | 658.80186 N465m MARKETING MANAGEMENT AND INFORMATION | 658.802 B623H HANDBOOK OF MARKETING AND SOCIETY | 658.802 B681m2 MARKETING SIMULATION ANALYSIS FOR DECISION MAKING | 658.802 C855m2 MARKETING DECISION MAKING | 658.802 D33M MARKET DRIVEN STRATEGY |
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