000 -LEADER |
fixed length control field |
00468pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408bc2001 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761916261 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
B623H |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Paul N Bloom,Gregory T Gundlach |
245 1# - TITLE STATEMENT |
Title |
HANDBOOK OF MARKETING AND SOCIETY |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
|
Name of publisher, distributor, etc. |
Sage Publications, Thousand Oaks |
Date of publication, distribution, etc. |
c2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii,543 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Scoial Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gundlach,Gregory T |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A137658 C |