STRATEGIC MARKETING COMMUNICATIONS
By: Smith,Paul,Berry,Chris.
Contributor(s): Pulford,Alan.
Material type:
BookPublisher: Kogan Page, London c1997Description: ix,290.ISBN: 0749420138.Subject(s): MarketingDDC classification: 658.8 | SM63S
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 SM63S (Browse shelf) | Book Request | Available | A135784 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.8 Sch95s SCIENCE IN MARKETING | 658.8 Se89m MARKETING AND MARKET ASSESSMENT | 658.8 Sm18 INTRODUCTION TO MARKETING | 658.8 SM63S STRATEGIC MARKETING COMMUNICATIONS | 658.8 Sm92p PHYSICAL DISTRIBUTION MANAGEMENT | 658.8 Sm92p PHYSICAL DISTRIBUTION MANAGEMENT | 658.8 Sp32c CYCLE OF MARKETING PRACTICE |
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