CONSUMER BEHAVIOUR ANALYSIS
By: Foxall,Gordon R.
Material type:
BookPublisher: Routledge, London c2002Description: xxii,384.ISBN: 0415196434.Subject(s): Consumer Behaviour | Consumers -- Attitudes | Motivation Research (Marketing)DDC classification: 658.8342 | C766
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8342 C766 (Browse shelf) | Book Request | Available | A136666 |
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| 658.834 R227 READING IN CONSUMERS BEHAVIOR | 658.8340954 M474 INDIAN CONSUMERS | 658.8342 AS71C6 CONSUMER BEHAVIOR | 658.8342 C766 CONSUMER BEHAVIOUR ANALYSIS | 658.8342 C766 CONSUMER BEHAVIOUR ANALYSIS | 658.8342 En32c4 CONSUMER BEHAVIOR | 658.8342 H852c5 Consumer behavior |
Contents; V.1 The Behavioural Basis Of Consumer Choice -- V.2 The Behavioural Economics Of Consumption -- V.3 Marketing; A Behavioural Perspective.
Includes Bibliographical References And Index.
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