MARKETING
By: Zikmund,William G.
Contributor(s): D'Amico,Michael.
Material type:
BookPublisher: South Western College Publishing, Australia c2001Edition: 7th.Description: xxxiii,689.ISBN: 0324072694.Subject(s): MarketingDDC classification: 658.8 | Z64M7
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 Z64M7 (Browse shelf) | Available | A134501 |
Total holds: 0
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| 658.8 T249R ROMANCING THE CUSTOMER | 658.8 W433m MARKETING | 658.8 Z37S2 SERVICES MARKETING | 658.8 Z64M7 MARKETING | 658.8 Zal4m MARKETING | 658.8 Zo71m MARKETING MANAGEMENT | 658.8001 H919F FOUNDATIONS OF MARKETING THEORY |
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