MARKETING COMMUNICATIONS : AN INTEGRATED APPROACH
By: Smith, P. R.
Material type:
BookPublisher: USA Kogan Page 1993Description: xvi, 602p.ISBN: 0749426993.Subject(s): Communication In MarketingDDC classification: 659.19 | Sm51m
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.19 Sm51m (Browse shelf) | Book Request | Available | A135607 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 659.14 Ag63t Television advertising | 659.143 C949t TV commercials | 659.15 P585d Display presentation | 659.19 Sm51m MARKETING COMMUNICATIONS | 659.196583111 C822r RECRUITMENT ADVERTISING | 659.196681 R799v VERSE BY THE SIDE OF THE ROAD | 659.2 B561p PRACTICAL PUBLIC RELATIONS |
There are no comments for this item.