MARKETING COMMUNICATIONS (Record no. 335000)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00464pam a2200181a 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b1993 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749426993 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIT Kanpur |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.19 |
| Item number | Sm51m |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Smith, P. R. |
| 245 1# - TITLE STATEMENT | |
| Title | MARKETING COMMUNICATIONS |
| Remainder of title | AN INTEGRATED APPROACH |
| Statement of responsibility, etc | P. R. Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Kogan Page |
| Year of publication | 1993 |
| Place of publication | USA |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 602p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication In Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Uniform Resource Identifier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2007-08-12 | 659.19 Sm51m | A135607 | Book Request | Books |