HANDBOOK OF MARKETING SCALES
By: Berden,William O., Netemeyer,Richard G.
Material type:
BookPublisher: Sage Publications,Thousand Oaks 1999Edition: 2nd.Description: xiv,537.ISBN: 076191000X.Subject(s): Marketing Research | Consumer Behavior--ResearchDDC classification: 658.83 | B38H2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 B38H2 (Browse shelf) | Available | A128347 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.827 W561d2 Designing brand identity | 658.8270954 M789B BRAND MANAGEMENT | 658.83 AA41M7 MARKETING RESEARCH | 658.83 B38H2 HANDBOOK OF MARKETING SCALES | 658.83 B454M MARKETING RESEARCH | 658.83 B471m Market design | 658.83 B692m4 MARKETING SEARCH |
Includes Index
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