BUSINESS MARKETING MANAGEMENT
By: Bingham,Frank G.
Material type:
BookPublisher: Ntc Business Books,New York c1998Description: xxiii,632.ISBN: 0844229644.Subject(s): Industrial Marketing -- Management | Industrial Procurement -- Management | Industrial Marketing -- United State -- Case StudiesDDC classification: 658.8 | B513B
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 B513B (Browse shelf) | Available | A125992 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 Ar79p Predictive marketing | 658.8 B268S2 SERVICES MARKETING | 658.8 B469C CASES IN MARKETING MANAGEMENT | 658.8 B513B BUSINESS MARKETING MANAGEMENT | 658.8 B75b2 Business-to-business marketing | 658.8 B813C2 CASES IN DIRECT MARKETING | 658.8 B965p2 PRINCIPLES OF MARKETING |
Includes Bibliographical References And Indes
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