BRAND POSITIONING
By: Sengupta,Subroto.
Material type:
BookPublisher: Tata Mcgraw-Hill, New Delhi c1990Description: viii,299.ISBN: 0074624016.Subject(s): Brand Name Products | AdvertisingDDC classification: 658.827 | SE55B
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 SE55B (Browse shelf) | Available | A124112 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.827 P936B BRAND MANNERS | 658.827 R526M THE MAKING OF A NAME | 658.827 R959b Beating low cost competition | 658.827 SE55B BRAND POSITIONING | 658.827 St82 The strategy of global branding and brand equity | 658.827 V26G GLOBAL BRAND STRATEGY | 658.827 W561d2 Designing brand identity |
Includes Index
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