658.827 / SE55B
Sengupta,Subroto
BRAND POSITIONING / STRATEGIES FOR COMPETITIVE ADVANTAGE .- Tata Mcgraw-Hill, New Delhi, c1990 .- viii,299 .
Includes Index
ISBN: 0074624016
Subject Headings:
Brand Name Products;
Advertising;
Copy Details:
Acc. No.: A124112, Full Call No.: 658.827 SE55B, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Sengupta,Subroto
BRAND POSITIONING / STRATEGIES FOR COMPETITIVE ADVANTAGE .- Tata Mcgraw-Hill, New Delhi, c1990 .- viii,299 .
Includes Index
ISBN: 0074624016
Subject Headings:
Brand Name Products;
Advertising;
Copy Details:
Acc. No.: A124112, Full Call No.: 658.827 SE55B, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------