STRATEGIC MARKETING PROBLEMS
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type:
BookPublisher: Boston Allyn And Bacon c1993Edition: 6th.Description: xii,720.ISBN: 0205142427.Subject(s): Marketing -- Decision Making -- Case Studies | Marketing -- Management -- Case StudiesDDC classification: 658.802 | K455s6
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 K455s6 (Browse shelf) | Book Request | Available | A116173 |
Total holds: 0
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| 658.802 D72s Strategic marketing decisions in global markets | 658.802 F651S SEMIOTICS MARKETING AND COMMUNICATION. | 658.802 IN2 INPUT, OUTPUT, AND MARKETING | 658.802 K455s6 STRATEGIC MARKETING PROBLEMS | 658.802 K455S7 STRATECGIC MARKETING PROBLEMS | 658.802 M341 Marketing strategy [6 vol.] | 658.802 M341 Marketing strategy [6 vol.] |
Includes Bibliographical References And Index
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