658.802 / K455s6
Kerin, Roger A.
STRATEGIC MARKETING PROBLEMS / CASES AND COMMENTS .- 6th .- Boston: Allyn And Bacon, c1993 .- xii,720 .
Includes Bibliographical References And Index
ISBN: 0205142427
Subject Headings:
Marketing -- Decision Making -- Case Studies;
Marketing -- Management -- Case Studies;
Author Added Entry:
Peterson, Robert A.;
Copy Details:
Acc. No.: A116173, Full Call No.: 658.802 K455s6, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Kerin, Roger A.
STRATEGIC MARKETING PROBLEMS / CASES AND COMMENTS .- 6th .- Boston: Allyn And Bacon, c1993 .- xii,720 .
Includes Bibliographical References And Index
ISBN: 0205142427
Subject Headings:
Marketing -- Decision Making -- Case Studies;
Marketing -- Management -- Case Studies;
Author Added Entry:
Peterson, Robert A.;
Copy Details:
Acc. No.: A116173, Full Call No.: 658.802 K455s6, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------