MARKET PLANNING FOR NEW INDUSTRIAL PRODUCTS
By: Choffray, Jean-Marie.
Contributor(s): Lilien, Gary L.
Material type: BookPublisher: New York John Wiley 1980Description: xv,294.Subject(s): Product Management | Product Management -- Case Studies | New ProductsDDC classification: 658.83 | C451mItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 C451m (Browse shelf) | Available | A67601 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
658.83 B937M MARKETING RESEARCH | 658.83 C425s SECRETS OF MARKETING SUCCESS | 658.83 C448 MARKETING RESEARCH | 658.83 C451m MARKET PLANNING FOR NEW INDUSTRIAL PRODUCTS | 658.83 C473m2 MARKETING RESEARCH | 658.83 C475m Marketing research | 658.83 F914i INDUSTRIAL PACKAGING |
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