ADVERTISING IN AMERICA
By: Bauer, Raymond Augustine.
Contributor(s): Greyser, Stephen A.
Material type:
BookPublisher: Boston Division Of Research, Graduate School Of Business Administration, Harvard University c1968Description: xxvi,473.DDC classification: 659.1019 | B326a
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1019 B326a (Browse shelf) | Book Request | Available | A8422 |
Total holds: 0
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| 659.1 W928a ADVERTISING | 659.1 W928a5 ADVERTISING | 659.101 B989tE Advertising | 659.1019 B326a ADVERTISING IN AMERICA | 659.1019 B633p Psychology in media strategy | 659.1019 C85m MARKETING COMMUNICATIONS | 659.10202 B285h HANDBOOK OF ADVERTISING MANAGEMENT |
A Report And Interpretation Of The American Association Of Advertising Agencies Study On The Consumer Judgment Of Advertising
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