| 000 -LEADER |
|---|
| fixed length control field |
00609pam a2200157a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1968 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1019 |
| Item number |
B326a |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bauer, Raymond Augustine |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
ADVERTISING IN AMERICA |
| Statement of responsibility, etc. |
THE CONSUMER VIEW |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Division Of Research, Graduate School Of Business Administration, Harvard University |
| Date of publication, distribution, etc. |
c1968 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi,473 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
A Report And Interpretation Of The American Association Of Advertising Agencies Study On The Consumer Judgment Of Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Greyser, Stephen A. |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A8422 C |
