ADVERTISING MEASUREMENT AND DECISION MAKING
By: Dalbey, Homer M.
Contributor(s): Wind, Yoram.
Material type:
BookSeries: Marketing Science Institute. Series Of Books. Publisher: Boston Allyn & Bacon c1968Description: xx,103.Subject(s): Advertising | Decision-Making | Marketing ManagementDDC classification: 659.111 | R565a
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.111 R565a (Browse shelf) | Book Request | Available | A5967 |
Total holds: 0
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| 659.10971 F514e ECONOMIC IMPLICATIONS OF ADVERTISING | 659.111 B467f FINANCIAL PUBLIC RELATIONS | 659.111 C979e3 Effective public relations | 659.111 R565a ADVERTISING MEASUREMENT AND DECISION MAKING | 659.111 Sa17r RELATIONS EXPLOSION | 659.111 Sch63p PUBLICITY MEDIA AND METHODS | 659.113 L962m MEASURING ADVERTISING EFFECTIVENESS |
Bibliography : P. 94-97
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