| 000 -LEADER |
|---|
| fixed length control field |
00579pam a2200205a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1968 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.111 |
| Item number |
R565a |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dalbey, Homer M. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
ADVERTISING MEASUREMENT AND DECISION MAKING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Allyn & Bacon |
| Date of publication, distribution, etc. |
c1968 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx,103 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Marketing Science Institute. Series Of Books |
| Volume/sequential designation |
|
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bibliography : P. 94-97 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Decision-Making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wind, Yoram |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A5967 C |
