CASES IN CONSUMER BEHAVIOR
By: Blackwell, Roger D.
Contributor(s): Kollat, David T.
Material type:
BookSeries: Holt, Rinehart And Winston Marketing Series. Publisher: New York Holt, Rinehart And Winston c1969Description: xiii,431.Subject(s): Consumers -- Case Studies | Marketing Research -- Case StudiesDDC classification: 658.83 | B568c
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 B568c (Browse shelf) | Book Request | Available | A12077 |
Total holds: 0
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| 658.83 B199t TECHNIQUES OF DEMAND FORECASTING FOR INDUSTRIAL PRODUCTS | 658.83 B416m MARKETING RESEARCH | 658.83 B469A ABC CORPORATION | 658.83 B568c CASES IN CONSUMER BEHAVIOR | 658.83 B777c CONSUMER BEHAVIOR AND THE BEHAVIORAL SCIENCES | 658.83 B777cb CONSUMER BEHAVIOR IN THEORY AND IN ACTION | 658.83 C345E EMERGING CONSUMER |
A Casebook Designed To Supplement Consumer Behavior, By J. F. Engel, D. T. Kollat And R. D. Blackwell
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