| 000 -LEADER |
|---|
| fixed length control field |
00659pam a2200193a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1969 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
B568c |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blackwell, Roger D. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
CASES IN CONSUMER BEHAVIOR |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Holt, Rinehart And Winston |
| Date of publication, distribution, etc. |
c1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii,431 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Holt, Rinehart And Winston Marketing Series |
| Volume/sequential designation |
|
| 500 ## - GENERAL NOTE |
|---|
| General note |
A Casebook Designed To Supplement Consumer Behavior, By J. F. Engel, D. T. Kollat And R. D. Blackwell |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers -- Case Studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Research -- Case Studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kollat, David T. |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A12077 C |
