NEW PRODUCT DEVELOPMENT
By: Eastlack, J. O.
Material type:
BookSeries: Marketing For Executives Series No. 13. Publisher: Chicago American Marketing Association c1968Description: xii,148.Subject(s): New Products | Product ManagementDDC classification: 658.57 | Ea77n
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.57 Ea77n (Browse shelf) | Book Request | Available | A6546 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.57 C456m MANAGING INDUSTRIAL RESEARCH FOR PROFITS | 658.57 C697m MANAGEMENT FOR RESEARCH AND DEVELOPMENT | 658.57 D344o OPERATIONS RESEARCH IN RESEARCH AND DEVELOPMENT | 658.57 Ea77n NEW PRODUCT DEVELOPMENT | 658.57 EV13 EVALUATING R AND D IMPACTS | 658.57 F959m MANAGING THE PRODUCT MANAGER | 658.57 F983s STRATEGY OF CHANGE FOR BUSINESS SUCCESS |
Includes Bibliographical References
There are no comments for this item.