| 000 -LEADER |
|---|
| fixed length control field |
00519pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1968 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.57 |
| Item number |
Ea77n |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eastlack, J. O. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
NEW PRODUCT DEVELOPMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago |
| Name of publisher, distributor, etc. |
American Marketing Association |
| Date of publication, distribution, etc. |
c1968 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii,148 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Marketing For Executives Series |
| Volume/sequential designation |
No. 13 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Bibliographical References |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New Products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product Management |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A6546 C |
