000 -LEADER |
fixed length control field |
00568pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408bc1968 xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
332.77 |
Item number |
M423m |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mathews, H. Lee |
245 1# - TITLE STATEMENT |
Title |
MARKETING STRATEGIES IN THE COMMERCIAL BANK CREDIT CARD FIELD |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chicago |
Name of publisher, distributor, etc. |
Research Dept. Bank Public Relations And Marketing Association |
Date of publication, distribution, etc. |
c1968 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
83 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Bank Prma Research Publication |
Volume/sequential designation |
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Charge Account Bank Plans |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer Credit |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Slocum, John W. |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A8487 C |