EXPLORATIONS IN CONSUMER BEHAVIOR
By: Sommers, Montrose S.
Contributor(s): Kernan, Jerome B.
Material type:
BookSeries: University Of Texas At Austin. Bureau Of Business Research. Studies In Marketing No. 10. Publisher: Austin Bureau Of Business Research, University Of Texas 1968Description: xiii,277.Subject(s): Consumption (Economics) -- Addresses, Essays, Lectures | Consumers -- Addresses, Essays, LecturesDDC classification: 658.83 | Ex74
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 Ex74 (Browse shelf) | Book Request | Available | A8249 |
Total holds: 0
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| 658.83 D286p PRACTICE OF MARKETING RESEARCH | 658.83 D286p2 PRACTICE OF MARKETING RESEARCH | 658.83 ED59A AMA COMPLETE GUIDE TO MARKETING RESEARCH FOR SMALL BUSINESS | 658.83 Ex74 EXPLORATIONS IN CONSUMER BEHAVIOR | 658.83 F851m MARKET ANALYSIS | 658.83 F851q QUANTITATIVE TECHNIQUES IN MARKETING ANALYSIS | 658.83 G688L LOW-COST MARKETING RESEARCH |
Bibliographical Footnotes
Sponsored By The Dept. Of Marketing Administration, Graduate School Of Business, University Of Texas
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