| 000 -LEADER |
|---|
| fixed length control field |
01193 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230105130720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230105b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789353433291 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIT Kanpur |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
M294m7 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research [7th rev. ed.] |
| Remainder of title |
an applied orientation |
| Statement of responsibility, etc |
Naresh K. Malhotra and Satyabhusan Dash |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th rev. ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher |
Pearson |
| Year of publication |
2019 |
| Place of publication |
Noida |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxxiii, 955p |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
With a complete theoretical framework, Marketing Research, 7e is a text with comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics, etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research -- Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Consumers -- Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dash, Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
