000 -LEADER |
fixed length control field |
00488pam a2200133a 44500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
R36h |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Rice, Craig S. |
245 1# - TITLE STATEMENT |
Title |
HOW TO PLAN AND EXECUTE THE MARKETING CAMPAIGN |
Statement of responsibility, etc. |
STRATEGIES FOR RESEARCH, BUDGET, COPY, MEDIA, MERCHANDISING AND MARKET TESTING, PLUS AN ACTUAL MARKETING CAMPAIGN DOCUMENT AND 42 CLASSIC CASE HISTORIES IN MODERN MARKETING |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chicago |
Name of publisher, distributor, etc. |
Dartnell |
Date of publication, distribution, etc. |
c1966 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
178 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
77021 C |