658.8 / R36h
Rice, Craig S.
HOW TO PLAN AND EXECUTE THE MARKETING CAMPAIGN / STRATEGIES FOR RESEARCH, BUDGET, COPY, MEDIA, MERCHANDISING AND MARKET TESTING, PLUS AN ACTUAL MARKETING CAMPAIGN DOCUMENT AND 42 CLASSIC CASE HISTORIES IN MODERN MARKETING .- Chicago: Dartnell, c1966 .- 178 .
Subject Headings:
Marketing;
Copy Details:
Acc. No.: 77021, Full Call No.: 658.8 R36h, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Rice, Craig S.
HOW TO PLAN AND EXECUTE THE MARKETING CAMPAIGN / STRATEGIES FOR RESEARCH, BUDGET, COPY, MEDIA, MERCHANDISING AND MARKET TESTING, PLUS AN ACTUAL MARKETING CAMPAIGN DOCUMENT AND 42 CLASSIC CASE HISTORIES IN MODERN MARKETING .- Chicago: Dartnell, c1966 .- 178 .
Subject Headings:
Marketing;
Copy Details:
Acc. No.: 77021, Full Call No.: 658.8 R36h, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------