| 000 -LEADER |
|---|
| fixed length control field |
00462pam a2200157a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749439475 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Item number |
N443W |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Newell,Frederick |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
WHY CRM DOESN'T WORK |
| Statement of responsibility, etc. |
HOW TO WIN BY LETTING CUSTOMERS MANAGE THE RELATIONSHIP |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
Kogan Page, London |
| Date of publication, distribution, etc. |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii,263 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer Relations -- Management |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A144474 C |
