| 000 -LEADER |
|---|
| fixed length control field |
00569pam a2200205a 44500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2000 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0787950777 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIT Kanpur |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
D297b |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Davis, Scott M. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
BRAND ASSET MANAGEMENT |
| Remainder of title |
DRIVING PROFITABLE GROWTH THROUGH YOUR BRANDS |
| Statement of responsibility, etc |
Scott M. Davis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher |
Jossey-Bass Publishers |
| Year of publication |
2000 |
| Place of publication |
San Francisco |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvi, 265p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Brand Name Products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Product Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Brand Name |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
