| 000 -LEADER |
|---|
| fixed length control field |
00439pam a2200157a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b1984 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
C266 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mciver, Colin |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
CASE STUDIES IN MARKETING, ADVERTISING AND PUBLIC RELATIONS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Heinemann |
| Date of publication, distribution, etc. |
1984 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii,224 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Management -- Case Studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A84349 C |
