658.8 / C266
Mciver, Colin
CASE STUDIES IN MARKETING, ADVERTISING AND PUBLIC RELATIONS / .- London: Heinemann, 1984 .- viii,224 .
Subject Headings:
Marketing Management -- Case Studies;
Advertising;
Copy Details:
Acc. No.: A84349, Full Call No.: 658.8 C266, Item type: Written-off , Location: ,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Mciver, Colin
CASE STUDIES IN MARKETING, ADVERTISING AND PUBLIC RELATIONS / .- London: Heinemann, 1984 .- viii,224 .
Subject Headings:
Marketing Management -- Case Studies;
Advertising;
Copy Details:
Acc. No.: A84349, Full Call No.: 658.8 C266, Item type: Written-off , Location: ,
------------------------- --------------------- ------ --------- ------- ------- --------- --------