658.575 / K837s
Kono, Toyohiro
Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn .- London: Palgrave Macmillan, 2007 .- xvi, 263p .
ISBN: 9780230001992
Subject Headings:
Strategic planning;
Business planning;
New products--Management;
Product management;
International business enterprises--Management;
New products;
Success in business;
Author Added Entry:
Lynn, Leonard;
Copy Details:
Acc. No.: A175885, Full Call No.: 658.575 K837s, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Kono, Toyohiro
Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn .- London: Palgrave Macmillan, 2007 .- xvi, 263p .
ISBN: 9780230001992
Subject Headings:
Strategic planning;
Business planning;
New products--Management;
Product management;
International business enterprises--Management;
New products;
Success in business;
Author Added Entry:
Lynn, Leonard;
Copy Details:
Acc. No.: A175885, Full Call No.: 658.575 K837s, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------