658.82 / SH62A6
Shimp,Terence A.
ADVERTISING PROMOTION / SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS .- 6th .- Thomson Learning, Inc., Australia, 2003 .- xxi,650 .
ISBN: 0030352711
Subject Headings:
Communication In Marketing;
Sales Promotion;
Advertising;
Copy Details:
Acc. No.: A143772, Full Call No.: 658.82 SH62A6, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Shimp,Terence A.
ADVERTISING PROMOTION / SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS .- 6th .- Thomson Learning, Inc., Australia, 2003 .- xxi,650 .
ISBN: 0030352711
Subject Headings:
Communication In Marketing;
Sales Promotion;
Advertising;
Copy Details:
Acc. No.: A143772, Full Call No.: 658.82 SH62A6, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------