000			01733 a2200229 4500
003			OSt
020			_a9781609613822
040			_cIIT Kanpur
041			_aeng
082			_a647.9573 _bSch82o
100			_aSchultz, Howard
245			_aOnward _bhow Starbucks fought for its life without losing its soul _cHoward Schultz and Joanne Gordon
260			_bRodale _c2011 _aNew York
300			_axv, 350p
500			_aNew York Times bestseller
520			_aIn this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
650			_aLeadership -- United States
650			_aCoffee industry -- United States
650			_aStarbucks Coffee Company
700			_aGordon, Joanne
942			_cBK
999			_c567278 _d567278