000			01521 a2200217 4500
003			OSt
020			_a9780241958223
040			_cIIT Kanpur
041			_aeng
082			_a658.4092 _bSi63s
100			_aSinek, Simon
245			_aStart with why _bhow great leaders inspire everyone to take action _cSimon Sinek
260			_bPenguin Business _c2009 _aIndia
300			_ax, 246p
500			_aThe global bestseller
520			_aSimon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?In business, it doesn't matter what you do, it matters WHY you do it.Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
650			_aBusiness & Economics / Entrepreneurship
650			_aLeadership
650			_aSuccess in business
942			_cBK
999			_c567253 _d567253