000			02520 a2200217 4500
003			OSt
020			_a9781119855019
040			_cIIT Kanpur
041			_aeng
082			_a658.8 _bR271f
100			_aReichheld, Ashley
245			_aThe four factors of trust _bhow organizations can earn lifelong loyalty _cAshley Reichheld and Amelia Dunlop
260			_bWiley _c2023 _aHoboken
300			_a288p
520			_aDid you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high―just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most―with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty―and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score―revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations―and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology―The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.
650			_aLCSH
650			_aCustomer loyalty
650			_aEmployee loyalty
700			_aDunlop, Amelia
942			_cBK
999			_c566881 _d566881